Pharmacogenomics

Longviews: A Program of the Howard-Hopkins Cancer Centers Partnerships.

This panel discussion took place a couple years ago and the series was very well-attended. I think my collateral design had a bit to do with it. The previous series posters were laid out in black and white in a simple Word doc layout; centered headline, body text and date/time/location.

To bring context to this series, I highlighted the presenters--world-renowned experts in the field of Pharmacogenetics, and added a highly-recognizable, relevant image.

The traditional newspaper color palette gives an informational feel, while the unorthodox layout leads the viewer's eye across the page.

This is one of my favorite pieces from the Longviews series.